Monday, June 8, 2009

What exactly is this thing called "New Media?"

While the question may seem straightforward, defining new media is very complicated. With technology constantly changing what is currently new quickly becomes old and dated. To me new media represents finding ways to make communication easier, faster and more articulate. For example websites like facebook, myspace, and twitter all have enabled individuals to not only stay connected, but also to send virtual and actual gifts, find concert updates, and instantly update activity statuses. People are now able to reach their contacts instantaneously. In addition new media combines traditional mediums with new capabilities. For example blogging is essentially as described by Professor Schwartz, "an online diary." Writing has existed for centuries. The only thing that has changed the activity is technology. By pairing online technologies with the pastime a new field has been created, including jobs, aka blogging or bloggers.
By exploring different ways to simplify and also change existing behaviors, even more innovations can be created. New media ultimately calls for a combination of common sense and knowledge in current technology to allow individuals to successfully identify what consumers and the general public will want. Like any field that is so closely tied to constant rapid improvements in technology, new media is always evolving.
For more info on this topic visit New Media

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